Social Media Marketing: Tweet and Grow Your Network

2You may or may not know that one of the components to successfully growing your network is the quality of your connections – meaning if someone who is a “connector” is following you, chances are he or she is also talking about you or retweeting you or checking in at your location.  Those are your target connections when growing your network.  I found some great tips on social media marketing for celebrities last Friday, written by the Union Tribune.  Here are the tips:

A step by step guide to grow your network with Twitter (great social media marketing advice):

STEP 1: Complete your Twitter bio. Be sure to include information that will prompt people to follow you, including keywords that appeal to their interests. Don’t forget to display a link to your business’s website, and make the most of your Twitter avatar. It’s a small square shape, so pick a simple, bold image to identify your Tweets.

STEP 2: Use Twitter’s search capabilities

( to find, follow and reach out to people already Tweeting on your subject. Twitter’s search function is “real time” so you can find people talking right this instant about where to eat, stay, party, or shop in San Diego and join the conversation.

STEP 3: On Fridays, watch for Tweets containing #FollowFriday (sometimes #FF) for follower recommendations. Check out these recommendations and acknowledge them. Then give some #FollowFriday love to your favorite followers, too.

STEP 4: Search through and list your Twitter handle in directories that organize people’s Twitter accounts by subject area such as beer, clean tech, or running. Examples include,,, and Take care to avoid spammy tools that automate the following process as that’s exactly how not to acquire the right kind of followers.

STEP 5: Visit the Twitter profiles of your favorite Tweeps to see if they’ve created any ‘lists’ of their followers that you can poach. Begin building lists of your own.

STEP 6: ReTweet things that you think will be of interest to your followers. ReTweeting is ‘paying it forward’ and the more you give, the more you get in social networks.

STEP 7: Attend a TweetUp or similar event where you can mix with your followers in person to solidify relationships as well as find new connections.

STEP 8: Share your Twitter handle everywhere — in your e-mail signatures, business cards, Linkedin profiles, website, signage, and advertising.

STEP 9: Generate great content.

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